LotVantage has named Dave Yeargin vice president of strategic initiatives. Yeargin will assist in the growth of LotVantage’s Brand Manager customer footprint, with a particular focus in powersports, where he has participated for the past 20 years. Brand Manager is a complete digital marketing solution that helps OEMs seamlessly market their promotions and advertisements to consumers through their dealers’ social media channels.
“LotVantage is excited to bring on a veteran in the industry with Yeargin. As our OEM Brand Manager continues to grow, Yeargin will play a vital role in our strategic partnerships,” said president/CEO Matthew Brown.
Prior to joining LotVantage, Yeargin served as director of strategic initiatives at DX1, a dealership management software division of Dominion Enterprises. He also was co-founder of ZiiOS, LLC, the industry’s first cloud-based dealership management solution that was subsequently acquired by Dominion Enterprises in 2010.
Additional accomplishments within the powersports industry include creating channel partnerships and integrations with major OEMs, financial institutions and aftermarket vendors.
“I’m passionate about delivering solutions to the industry to improve profitability using advances in technology,” Yeargin said.