Baxter, Minn.-based Red Plate Media announced it has rebranded its snowmobile racing platform, SnoX365, to be more inclusive of a broader range of powersports competition and lifestyle coverage.
RideX365 will continue to be the snowmobile industry’s go-to source for all things racing, however, by branching out to include more motorcycle, side-by-side and off-road coverage, the brand will be able to deliver greater content to a larger audience, 12 months out of the year.
“Anyone who know me knows that I have a passion for dirt bikes and mountain bikes,” company president Gary Walton said. “But it has proven time and again in the crossover features we have done with SnoX365 that a large percentage of the athletes and fans that makeup our demographic, feel the same way about motorcycles, side-by-sides and powersports in general.
“This certainly does not mean that we are going to try to be all things to all people. Snowmobile racing will always be the core of what we do, but a regular spotlight on other forms of racing and adventure riding, often involving snowmobile athletes, will only add value to our followers, participants and advertisers.”
In addition to the RideX365.com website, Red Plate Media produces a digital magazine five times annually, the FLIGHT 365 photo annual and a year-round podcast available on iTunes.