Carbon parts maker acquired, will expand

Pirie Performance Products becomes P3 Composites

Eric Pirie’s Pirie Performance Products, based in Charleston, W.Va., has been acquired and is relaunching as P3 Composites, LLC.

Pirie has built a reputation for producing high-quality carbon composite protection products for off-road motorcycles. P3 Composites intends to maintain quality levels while increasing production in a 7,500 square-foot manufacturing facility located in Hurricane, W.Va. Pirie will stay on as a consultant and provide product development services to P3 Composites.

P3 is known for skid plates, pipe guards and heat shields for off-road motorcycles but the new company has intentions of expanding its applications to include coverage for expanding European brands such as Beta and Sherco, an all-new product line for Japanese motocross bikes and products for street bikes, including the new KTM 1190 Adventure.

“We hope to build on Eric’s reputation for high-quality, made­-in-­the-­USA products while increasing availability and expanding our product lineup,” said P3 Composites CEO Jamin Jones, who also heads up Appalachian Offroad MC (AOMC.mx) and the KTM parts store, ktm­parts.com. “Our first priority is to start getting products out the door to customers as quickly as possible.”

P3 is also accepting new dealer applications.

“Production is scheduled to get rolling on Oct. 1, at which point we will begin to expand our dealer distribution network both domestic and international,” Jones said.


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