Fay Myers keeps small store feel to 10-brand dealership

Carrying 10 brands means Fay Myers Motorcycle World has a wide selection, and of course, a good sized building to house those units, but the dealership’s aim is to make the store feel more like a boutique with great customer service.

“We try to work very hard to be a one-stop shop. We try really hard not to be a big box store, even though we are a big box store,” general manager Jason White said.

Fay Myers, of Greenwood Village, Colo., was named one of Powersports Business’ inaugural Power 15 dealerships in part because of its ability to deliver a small-store experience despite its size. The dealership carries motorcycles, scooters, ATVs, side-by-sides, PWC, outboard motors and outdoor power equipment from Honda, Polaris, Suzuki, Kawasaki, Ducati, KTM, Aprilia, Piaggio, Vespa and MV Augusta.

The units in Fay Myers’ showroom are grouped by like segments and brands, and though each salesperson in trained in a variety of areas, each also becomes a specialist in specific brands. For example, one employee may focus on Japanese motorcycles, while another studies European models.

“If you come in, and you want to talk to a salesperson, you can get someone that’s an expert in the field you’re looking in,” White explained.

To get staff up to speed, Fay Myers emphasizes training. The dealership uses a combination of internal training, OEM training and seminars by consultants to hone its staff’s knowledge.

“We really commit to trying to get that training done by each brand segment,” White said.

That commitment to staff has led many to stick around and spend most of their career at Fay Myers.

“We don’t have a lot of turnover compared to most dealers,” White said.

Along with training, other benefits including a company 401K, health insurance, vacation days and competitive wages.

“There are very, very good people here that are very, hard-working dedicated people,” White said.



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