Harley-Davidson opens Asia Pacific HQ

Harley-Davidson Motor Co. recently opened its Asia Pacific headquarters in Singapore.

The new office will house sales, marketing, dealer development and other functions critical to the Asia Pacific market.

“This office is brick and mortar proof of Harley-Davidson’s commitment to the Asia Pacific region and to introducing the brand’s ideals of individuality and self-expression to more customers here,” Matt Levatich, president and chief operating officer of Harley Davidson, said during the grand opening ceremony. “We are excited to be opening this new office because now we are in a better position to support the growing number of customers across this region who are eager to take part in the unique Harley-Davidson experience.”

Sales in the Asia Pacific region accounted for 9.4 percent of Harley’s total retail volume in 2010. Total retail sales outside the United States was 35.5 percent of the total unit volume, and the company expects that number to exceed 40 percent by 2014. Harley began selling bikes in Japan as early as 1912, according to company archives, and the oldest continuously operating Harley-Davidson dealership outside the United States was established in Australia in 1918.

“We have a rich history in the region, and this hub will help continue the storyline by bringing us closer to our customers and better able to make their dreams a reality,” said Dave Foley, vice president and managing director of Harley-Davidson Asia Pacific.

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