AMA hires former Kawi official

The American Motorcyclist Association has named former Kawasaki Motor Corps. U.S.A. official Jim Williams as the AMA’s vice president of industry relations and corporate member programs.

With the AMA, Williams will be responsible for directing outreach to the motorcycle industry and creating related membership programs for manufacturers, distributors and aftermarket companies. He will be based in Southern California.

Williams has been involved in the industry for more than 25 years, most recently serving as the director of sales planning and promotion for Kawasaki Motors Corp., U.S.A. He concurrently served as the vice chairman of the AMA Board of Directors. In addition, Williams worked for the Motorcycle Industry Council from 1986-95, coordinating land-use efforts with the goal of preserving and expanding off-highway riding opportunities throughout the United States. Williams is an AMA Charter Life member and an active participant in AMA District 37 racing.

“I am very happy to report that Jim Williams has joined the AMA’s executive team,” AMA president and CEO Rob Dingman said in a press release. “Jim has extensive knowledge of the motorcycling community and brings a wide variety of experience from his years at Kawasaki. He was a key member of the team responsible for the company’s increase in motorcycle market share, and he is well regarded throughout the motorcycle industry.”

Williams added, “It’s a great feeling to be joining the AMA executive team. For many years, I have been active in the motorcycling community’s struggle with the challenges to current and future riding opportunities, and have done what I could within the industry. By joining the AMA at this time, I can more effectively contribute to the reforms that Rob and the board have undertaken to strengthen and grow the membership of the AMA. There is no organization better positioned to protect our riding lifestyle and freedoms, and I look forward to the opportunities ahead.”

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