Top Stories
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If you discussed pre-owned inventory today at your shop, join us on Wednesday’s webinar
The slides are in, the practice sessions have gone swimmingly, and now we just wait until Wednesday to bring another…
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Parts Unlimited cancels August NVP in Madison due to COVID-19, business demands
LeMans Corporation has made the decision to cancel the 2021 Parts Unlimited/Drag Specialties Fall NVP Product Expo that was previously…
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Harley-Davidson takes LiveWire to new all-electric branding level
Harley-Davidson, Inc. on Monday announced the launch of LiveWire as an all-electric motorcycle brand. Here’s the scoop from Milwaukee: LiveWire…
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2021 CFMOTO 800MT ADV bike unveiled at Shanghai Auto Show
CFMOTO revealed its all-new 800MT adventure bike in April at the Shanghai Auto Show. Powered by a KTM 790cc engine,…
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New HyperSport electric bike manufacturer adds executives
Launched in January of 2020, a Vancouver-based electric motorcycle manufacturer is starting Q2 with news that two new hires have…
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Yamaha Motor Canada announces marketing team changes
Yamaha Motor Canada has made the following changes within its marketing team, effective immediately. Each team member will oversee all…
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KTM unveils 2022 SX, XC models
Murietta, California-based KTM North America has announced details of the 2022 KTM Motocross and Cross-Country lineup. Featuring models that cater…
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Michael Veracka acquires 76-year-old Harley-Davidson dealership; adding 50 staff
Michael Veracka, one of the fastest-growing Harley-Davidson dealership owners in the U.S., has added another location to his growing stable.…
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MV Agusta relaunches in U.S. with new strategy, new managing director
Varese, Italy-based MV Agusta Motor S.p.A. and its subsidiary, MV Agusta USA LLC, have created a new brand strategy to…
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Troy Lee Designs names Waraniak as automotive ambassador
Corona, California-based Troy Lee Designs is ramping up its visibility in the automotive space with an eye on the future…
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FUELL launches new powersports dealer program for 2021
FUELL has announced the launch of its new powersports dealer program as part of the next stage in the growth…
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King Of The Baggers completes Round One: video
Round One of the Mission King Of The Baggers Championship on Sunday, May 2, featured an exciting battle at the…
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Iowa ATV and SxS Hare Scramble Series joins 2021 Parts Unlimited Racer Rewards Program
Parts Unlimited is once again teaming up with the Iowa ATV and Side-by-Side Hare Scramble Series (IATVHSS) as part of…
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NPA launches all-new simulcast software with mobile bidding
Buying at auction just got easier with Poway, California-based National Powersport Auctions (NPA) announcing the launch of its all-new NPA…
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2021 Royal Enfield Meteor 350 test review via Rider
The 2021 Royal Enfield Meteor 350 is a light, economical and approachable motorcycle that has a lot to offer for…
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Harley-Davidson announces Icons collection
Harley-Davidson has announced its new Icons collection, an annual program offering very limited edition motorcycle models designed to elevate traditional…
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Can-Am calls on women everywhere to ‘Just Ride!’ on International Female Ride Day
BRP wants it known that riding is for everyone. That is why its Can-Am brand, On-Road and Off-Road, is calling…
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Polaris Slingshot to celebrate International Female Ride Day
Polaris Slingshot has announced it will celebrate International Female Ride Day with its “Women Behind the Wheel” initiative to empower…
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Husqvarna unveils 2022 motocross and cross-country models
Husqvarna has announced the launch of its competition-focused two- and four-stroke lineup of motocross and cross-country machines. Developed to create…
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Dealer new unit inventory concerns high for May-June
Powersports dealers who attended the Kenect custom live webinar hosted by Powersports Business on #WebinarWednesday once again provided unheard of…
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