Service Providers
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Financial reporting update: Balance sheet of broken dreams
Now that you have either filed and paid your taxes on time or filed an extension with the IRS its…
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Leveraging your lending options
In March, the Federal Reserve made good on its promise to raise interest rates. While the increase was a meager…
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How are you managing your reputation across the mobile ecosystem?
Over the many months of writing this blog I’ve shared a long list of terms related to marketing. More directly,…
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Dominate the SERP with SEO & SEM
In my March blog post, I discussed the importance of ongoing SEO to earn a top spot in the organic…
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Facebook: You have to pay to play
The sad truth is that social organic reach is pretty much dead. Facebook algorithms don’t favor brands anymore. Half of…
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The golden opportunity
The point of a new unit sale is the golden opportunity for the sale of accessories and add-ons. This is…
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Increasing online visibility for your dealership
High website rankings through Search Engine Optimization (SEO) is no new concept, but the trends and best practices associated with…
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Are you primed to capture refund sales?
For many of us, the dreaded April 15 tax filing deadline looms large. But if you turn that negative attitude…
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That’s not actually a mobile messaging solution
Last year I wrote a blog called “The long and the short of mobile marketing for your dealership.” The point…
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SEO: Why the set-it-and-forget-it model won’t work
Out of the box, when you purchase a website from an experienced website provider, your site has some search engine…
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Leverage your customers to amplify your dealership on social media
What is social media? A) An additional place to list inventory; B) A way to personalize your dealership; C) A task for my…
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Using spiffs to target sales
Spiffs to make something “spiffy” or more attractive by assigning a premium or bonus to a specific item! Creating spiffs…
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Connecting with millennials
The millennial generation (made up roughly of people ages 18-34) is your future pool of customers. They may or may…
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Working across the aisle — Part three
During the past two months, we have shared challenges faced by powersports lenders and dealers when working with their counterparts.…
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Tucker Rocky goes mobile in Texas
The powersports industry sees a number of fantastic events throughout the year. For dealers, consumers, vendors, OEMs you will find…
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Did you know there are apps for your computer, too?
By now, you’re probably quite familiar with the ‘mobile apps’ you download on your mobile device. Depending on your device,…
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Insights from Google: Making mobile work for you
When was the last time you saw a customer walking your lot with their smartphone in hand? My guess is…
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Craiglist data may surprise powersports dealers
On November 15, 2016, Craigslist, the 16th most popular website in the United States, changed how the motorcycle industry listed…
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Employee tips: Think like an Intrapreneur
What person wouldn’t love to hire a manager who runs a business like an owner rather than an employee? With…
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How to establish authority in marketing your dealership
Without thinking about it consciously, you gravitate towards companies that establish authority in the products or services they provide. Why…
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