News
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Synchrony Financial, Kawasaki extend financing program
Synchrony Financial, a premier consumer financial services company with an 80-year heritage, announced a multi-year renewal of its program to provide consumer…
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Ski-Doo offers free Avalanche Awareness seminars
BRP is amplifying its efforts to provide avalanche education and awareness by sponsoring more than 40 free seminars throughout North…
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Can-Am renews NASCAR team sponsorship
BRP’s Can-Am brand will be present on the NASCAR circuit for the next two years through its collaboration with the…
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EBR Motorcycles: sub-$10K bike for 2018?
EBR Motorcycles (Erik Buell Racing) announces the release of their 2017 model year American Sportbikes and progress with the rebuilding…
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Building a positive reputation
Most people will go online to do their research about a dealership before ever stepping foot in the store. Hopefully,…
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Chicago Scooter Company recalls go. scooters
Chicago Scooter Company is recalling certain model year 2016-17 go. scooters manufactured Sept. 22, 2015 to May 13,2016. These scooters…
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Scott Fischer Enterprises expands Basic RiderCourse offerings
Scott Fischer Enterprises, owner of Six Bends Harley-Davidson and Naples Harley-Davidson, has transitioned Harley-Davidson Riding Academy management to Motorcycle Training Institute Inc., Florida’s largest motorcycle training provider. The Motorcycle…
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Company launches new toy Slingshot (video)
Peg Perego, a manufacturer of children’s toys and baby products, is excited to announce the launch of its Polaris Slingshot…
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BMW issues R nineT motorcycle recall
BMW of North America, LLC (BMW) is recalling certain model year 2014-2015 R nineT motorcycles manufactured November 27, 2013, through…
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Woman solo rides 38,000 miles for art
Artist Heather L. Johnson took to the road on her Yamaha XT250 motorcycle in pursuit of her quest In Search…
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Law firm files lawsuit against Polaris
News release Pomerantz LLP announces that a class action lawsuit has been filed against Polaris Industries, Inc. (“Polaris” or the…
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Bad Boy Off Road to sponsor NASCAR series race
Bad Boy Off Road, a Textron Specialized Vehicles brand, will be the title sponsor at New Hampshire Motor Speedway’s upcoming…
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Zero Motorcycles issues recall
Zero Motorcycles Inc. has issued a recall on certain 2015 SR, S, DS and FX motorcycles. This recall affects 96…
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Wells Fargo CDF launches financing with NPA
Wells Fargo Commercial Distribution Finance is launching a new financing program with National Powersports Auctions (NPA), a provider of auction…
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American Honda signs Ken Roczen (video)
American Honda Motor. Co. is proud to announce the highly anticipated signing of two-time AMA Pro Motocross Champion Ken Roczen…
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CFMOTO launches 1000 UTV with $13,999 MSRP
CFMOTO USA revealed its 2017 ATV and side-by-side lineup last week in front of nearly 50 U.S. dealers at the…
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Time to ride
Many of our readers work at OEM dealerships and get to enjoy the many in-store benefits from these OEM’s that…
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Polaris announces 2017 RZR XP Turbo models
Polaris RZR sets another new standard in razor-sharp performance with the introduction of the RZR XP Turbo EPS and RZR XP 4 Turbo EPS. Featuring a…
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Better Business Bureau honors Harley-Davidson
The Better Business Bureau Institute for Marketplace Trust announced the winners of the 2016 International Torch Award for Ethics (ITAE).…
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Ski-Doo awarded Snowmobile of the Year
BRP’s Ski-Doo MXZ X 850 E-TEC has been named Snowmobile of the Year by Snow Goer, a sister publication of…
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