News
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The StaffMarch 7, 2018
Oregon ATV service shop destroyed by fire
Oregon Coast Powersports, an ATV service shop located near the Oregon Dunes in Winchester Bay, Oregon, was destroyed in a…
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The StaffMarch 7, 2018Polaris releases revamped RZR side-by-side
Polaris unleashed its most capable RZR ever, the all new RZR XP Turbo S. Bigger, tougher, the 72-inch RZR XP Turbo S was completely redesigned and reengineered from top…
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The StaffMarch 7, 2018
Industry calendar, March 7, 2018 edition
Here’s an updated version of the Powersports Business industry calendar. Got an industry event that you’d like to see added…
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The StaffMarch 6, 2018
Nebraska Harley-Davidson dealership sold to auto dealer
Frontier Harley-Davidson in Lincoln, Nebraska has been sold by David and Deborah Fischer to Steve Hinchcliff in a transaction brokered…
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The StaffMarch 6, 2018Royal Enfield releases Himalayan in North America
Royal Enfield announced the launch of the Himalayan adventure motorcycle in North America. The Himalayan creates a new subcategory within…
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The StaffMarch 6, 2018Yamaha supports National Hunting and Fishing Day
Yamaha Motor Corp. announced its annual National Hunting and Fishing Day support this year, which includes giving away an all-new 2018 Wolverine X4 Side-by-Side in…
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The StaffMarch 6, 2018
Report: Harley-Davidson named in trade war
Harley-Davidson was named by the European Union as the target of a retaliatory tariff against the United States, according to…
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The StaffMarch 2, 2018Mahindra launches all-new Roxor turbo diesel ORV with $15,499 MSRP (video)
By Dave McMahon Editor in Chief Mahindra Automotive North America today launched the company’s first off-road vehicle for the U.S.…
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The StaffMarch 1, 2018Motor Trike acquires Hoppe Industries
Motor Trike has announced that it acquired Hoppe Industries in January. Motor Trike, which has been manufacturing conversions that transform two-wheeled…
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The StaffMarch 1, 2018
Wells Fargo to provide floorplan financing for Mahindra Roxor dealers
Wells Fargo Commercial Distribution Finance has been named as the preferred floorplan financing source for Mahindra Vehicle Service & Sales in the…
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The StaffMarch 1, 2018Indian Motorcycle announces Daytona Bike Week activities
Indian Motorcycle announced a Daytona Bike Week lineup of activities packed with demo rides for 2018 models, custom bike displays and…
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The StaffMarch 1, 2018Helmet House names three new account managers
Helmet House has announced several new additions to the sales team. Each new Manager will handle Helmet House’s family of…
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The StaffMarch 1, 2018Christian Craig fills in for injury-plagued Honda Supercross Team
With riders Ken Roczen and Cole Seely out of action with injuries, Team Honda HRC announces today that GEICO Honda’s…
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The StaffFebruary 28, 2018
Piaggio Group releases 2017 full year financial results
The Piaggio Group released its 2017 full year financial results, revealing mixed trends across the globe. Overall, western countries demand…
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The StaffFebruary 28, 2018
Ducati unveils 2018 lineup through showcase event
With spring around the corner, motorcyclists will have the chance to experience Ducati’s newest 2018 models as the Italian brand…
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The StaffFebruary 28, 2018Harley-Davidson reveals 115th anniversary celebration plans
Milwaukee will be the center of the motorcycle universe over Labor Day weekend, when Harley-Davidson riders and fans gather for…
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The StaffFebruary 28, 2018Yamaha wins 2018 Mark Hahn Memorial 300 race
Yamaha racers Mike Klippenstein and Marcus Jorgensen overcame rough and cold conditions to win the 14th annual IJSBA Mark Hahn…
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The StaffFebruary 28, 2018One day left until dealer seminar presentation deadline
The deadline just around the corner to submit a proposal for the Call for Presentations from potential speakers at the 6th…
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The StaffFebruary 27, 2018
DragonFire releases plans to rebrand
DragonFire, a designer and manufacturer of aftermarket and OEM side-by-side performance parts, has revealed that it has rebranded. The decision…
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The StaffFebruary 27, 2018Harley-Davidson set for 77th Daytona Bike Week
Harley-Davidson is set for the 77th Annual Daytona Bike Week, and the unofficial start of motorcycle riding season across the United States.…
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