Dealers
-
Gamifying dealership operations to improve performance
Industry veteran Mark Sheffield shares his story on how visible, ongoing contests can be applied to how we run powersports…
Read More » -
Barker’s Exhaust acquired by neighboring powersports dealer
LaBaron's Powersports, located in Brown City, Michigan, acquired Barker's Exhaust Co., which sits on the same property as the dealership.
Read More » -
Nearly 79% of dealer websites perform poorly, Overfuel reports
Overfuel found that performance failures continue to suppress visibility, waste paid media, and erode shopper trust across the powersports industry.
Read More » -
MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
Read More » -
Zero caps 2025 with impressive sales surge and dealer expansion
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining…
Read More » -
Paradise Harley-Davidson sold to Paulson and Thomas
Paradise Harley-Davidson, in Tigard, Oregon, has changed ownership, with industry veterans Erik Paulson and Dave Thomas acquiring the dealership from…
Read More » -
John Franco named GM, ownership partner of Moto Julia
Franco will take over the Moto Julia dealership, which is in the middle of a relaunch that shifts its focus…
Read More » -
The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
Read More » -
NPDA elects Jayson Davis as chairman, installs new officers as membership grows
The National Powersports Dealer Association has installed new officers and expanded its board of directors as the organization marks five…
Read More » -
AIMExpo 2026 draws global crowd, signals momentum for powersports industry
The three-day event served as a pulse check for the global powersports industry, drawing thousands of dealers, manufacturers, aftermarket suppliers…
Read More » -
Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results
Polaris Inc. closed a challenging 2025 with flat full-year sales, fourth-quarter retail gains and improved dealer inventory health, positioning the…
Read More » -
Industry veteran Steve Jones, executive, dealer consultant and PSB contributor, dies at 77
Jones spent decades working closely with powersports dealers across the western United States, earning a reputation as a trusted field…
Read More » -
New Year’s resolutions: Winter planning before the spring selling season hits
Commercial risk consultant Zach Materne offers ways dealers can prepare during the winter downtime before the spring selling season begins.
Read More » -
Legacy Power Sports & RV relocates to larger facility in Oregon
The dealership reopened Jan. 8 at its new location after owner Robert Bates purchased the five-acre property from The Other…
Read More » -
NATDA announces finalists for Industry Excellence Awards
The North American Trailer Dealers Association's Industry Excellence Awards Banquet is taking place Feb. 17-19, at the Reno-Sparks Convention Center in…
Read More » -
Changes to your dealership’s AOR can have big consequences
Attorney Hilary Holmes Rheaume explains how changes to a dealership's area of responsibility can completely reshape the competitive landscape.
Read More » -
Towers adds to his portfolio, buys Iowa H-D store from McGrath family
The deal marks the sixth Harley-Davidson dealership purchased by Steven Towers over the last three years, and his second H-D…
Read More » -
Powersports industry honors Best in Class dealers and rising leaders at Orlando awards celebration
The powersports industry gathered last night in Orlando, Florida, at the Wyndham Disney Springs hotel to celebrate excellence across dealerships,…
Read More » -
Hire smarter: Avoid these common mistakes
In the powersports industry, a poor hire can be costly. Jan Plessner from Action Recruiting walks us through how to…
Read More » -
Magic City Harley-Davidson to close after 13 years in North Dakota
The Minot, North Dakota, Harley dealer announced it will permanently close its doors later this spring, marking the end of…
Read More »