Can-Am

According to a recent announcement, Oct. 8, 2021, will now be known as “International Off-Road Day” presented by Can-Am – a day to celebrate the places we go, the fun ...

The number of powersports vehicle brand partners continues to ramp up as dealership owners, operators, general managers and more continue to register for the inaugural Powersports Business Accelerate Conference. The ...

BRP has been the industry leader in personal watercraft with its Sea-Doo brand for decades, cementing itself as the leading brand for on-water fun. And now, Sea-Doo is entering a ...

BRP announced that on July 17, there was a fire in the storage yard of the Juarez 2, Mexico facility. All employees on site were safely evacuated and there are ...

With BRP scheduled to announce its fiscal Q1 2022 (April) earnings on June 3, BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business readers with expectations for the call. ...

BRP wants it known that riding is for everyone. That is why its Can-Am brand, On-Road and Off-Road, is calling on female riders everywhere to “Just Ride!” in celebration of ...

BRP today announced its five-year plan where it will offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest ...

As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the music industry — rock icon Joan Jett and hip-hop visionary ...

BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an incredible number of awards, accolades, and podiums later, the brand ...

Bloomberg caught up with BRP CEO Jose Boisjoli for an update on the company’s plans to roll out electric models within three years and it’s growing base of women riders. ...