Latest News
-
Ducati bike used as prototype for latest EV battery technology
A solid-state battery with 12-minute fast charging technology was demonstrated in a Ducati V21L at the IAA Mobility conference in…
Read More » -
Yamaha teams up with motorcycle museum to support technical education
Yamaha Motor University, collaborating with Barber Vintage Motorcycle Museum, looks to engage the next generation of powersports technicians.
Read More » -
Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
Read More » -
Kubota first to earn new supply chain sustainability certification
Kubota can now display the Supply Score seal across its facilities, packaging, and marketing, signaling to dealers, customers, and partners…
Read More » -
Harley-Davidson appoints two new members to its board
Following the retirement of two veteran board members, Harley-Davidson appointed a pair of new independent directors, one the current CEO…
Read More » -
NPA to sponsor and speak at Powersports Finance Summit in Columbus
NPA chief executive Jim Woodruff will kick off the conference on Tuesday, September 23, at 1:30 p.m. with a presentation…
Read More » -
Arctic Cat gives Hay Days a sneak peek of the new EPS-equipped ZR 600
In front of a packed crowd at Hay Days, Arctic Cat revealed its latest snowmobile for the 2026 model lineup,…
Read More » -
The Turn Around Project: Episode 3 — reflections, roadmaps and results
In episode three of the Turn Around Project, Max Materne lays out a six-step plan to revive the struggling dealership…
Read More » -
Accelerate Conference session to spotlight workplace culture
The upcoming Powersports Business Accelerate Conference will feature insight from industry consultant Matt Heller on how to improve your dealership's…
Read More » -
Taiga reveals new Orca electric watercraft at Monaco Yacht Club
Taiga Motors Inc. unveiled its next-generation Orca electric watercraft lineup at the Monaco Yacht Club, introducing a new 3-seat crossover…
Read More » -
Find It Now USA expands with new office, team members, and GPS products
Find It Now USA (FIN), a leading provider of GPS-enabled powersports security systems, has expanded its operations with a new…
Read More » -
BMW presents Pope with a modified motorcycle
The BMW R 18 Transcontinental is a special edition that features Pope Leo XIV's signature, and will be auctioned off…
Read More » -
Husqvarna updates its 701 Enduro and Supermoto bikes
Hsuqvarna releases new and improved 701 Enduro and 701 Supermoto bikes, each featuring a redesigned LC4 engine compliant with the…
Read More » -
Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
Read More » -
Legendary Harley-Davidson Dealer Group acquires Windy City Motorcycle Company
Founded in 2000 by Ozzie and Jill Giglio, Windy City grew from a single Harley-Davidson dealership in Villa Park into…
Read More » -
Dealer-backed SuperTwins project helps Honda secure AFT victory
Powered by a 755cc parallel-twin from a Honda Transalp and Hornet, Trent Lowe won the AFT's Springfield Mile, Honda's first…
Read More » -
Rainey’s Ride to the Races raises $142,000 for rider safety
In total, the event has now generated more than $650,000 to fund Airfence and Alpina soft barriers that help protect…
Read More » -
SmartBank expands dealer floor plan program, adds Chris Collier to lead growth
Based in Jacksonville, Florida, Collier will work directly with dealers and manufacturers to provide customized floor plan lending solutions.
Read More » -
Lessons from auto dealers: processes, response times, ‘invisible’ opportunities
Pied Piper’s Fran and Cameron O’Hagan share what powersports retailers can borrow — and what they should avoid — from…
Read More » -
Kymco launches into a new era of super touring scooters
Kymco's all-new AK550i Premium offers a unique fusion of motorcycle performance, advanced touring technology, and everyday rideability.
Read More »