The Japanese 'big four' have announced they will work together to develop hydrogen-powered engines, forming the HySE technological research association.
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AMA restructures government relations department, names director
As Nick Haris steps into his new role as government relations director, the department will also have a new structure that refocuses the team’s efforts to better represent motorcyclists at federal, regional, state and local levels of government.
Read More »Yamaha Outdoor Access Initiative continues to support All Kids Bike
The Yamaha Outdoor Access Initiative is continuing its support of All Kids Bike, getting students in public schools outside and helping teach them how to ride bicycles.
Read More »Polaris recalls RZR models due to fire hazard
A fuel leak can occur at the fuel pump assembly joint on the fuel tank in close proximity to a hot surface, posing a fire hazard.
Read More »Trader Interactive launches ‘Premium Select’ ad product for dealers
In beta testing, Premium Select ads exhibited significantly increased search result page impressions compared to standard ads, while also outperforming Premium listings in this aspect.
Read More »Rider Magazine reviews 2023 CFMOTO 300SS
Allison Parker of Rider Magazine shares her review of the CFMOTO 300SS after a month of riding the bike on city streets, highways and winding country roads.
Read More »Landmaster hires VP of sales and marketing
Landmaster has named Dustin Noble as the vice president of sales and marketing.
Read More »Best-In-Class – New Unit Sales: Brinson Powersports
General Manager Curtis Layton discusses new unit sales year over year and how to ensure closes.
Read More »Ducati reveals new livery for 2024 Monster range
The Iceberg White livery will be available for the 2024 Monster lineup, enhancing the clean lines of the bike.
Read More »Triumph presents VAHNA Motorcycle Film Festival tour
Triumph is providing a new 2024 Bonneville T120 as the Grand Prize for the festival that begins in October.
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