Features
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CFMoto reveals new UTVs and bikes at dealer meeting
CF Moto recently held its 2025 dealer meeting in Minneapolis. Nearly 1,000 people attended (many dealers brought more than one…
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Director of marketing discusses digital promotion
Team Powersports hosted a Can-Am, Spyder, and Ryker On-Road Demo Ride Experience, and the event was 40 percent booked before…
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Erico Motorsports reaches moto community with neighboring RevZilla and Rev’It
John Beldock, owner of Erico Motorsports, owns real estate around his dealership and has brought RevZilla and restaurants to the…
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Western Power Sports focuses on long-term growth
WPS now has four facilities instead of seven to meet customer needs more efficiently, and the distributor can service 97%…
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General manager speaks on benefits of GM training program
General Manager Kade Rzewnicki recently completed Garage Composites’ General Manager Training and recommends industry people go through training as often…
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NPA shares new vs. used insights at the backside of the “peak”
According to NPA's Tony Altieri, the first part of June showed pre-owned sales had strong holding power vs. the previous…
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Survey: Motorcyclists share views on electric/hybrid powersport vehicles
Riders are concerned about range limitations of electric vehicles, the availability and speed of charging facilities, and the overall reliability…
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Denago Powersports leans into youth market, has big plans for the future
While the company's dirt bike line is fully integrated into dealerships nationwide, four of its ATVs, including models tailored for…
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Dealers develop destination locations to enhance customer experience
David and Alex Isaacs run two dealerships in Tennessee while they raise their 16-month-old toddler and newborn. The spouses know…
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OEM offers Pensacola a family-owned and operated dealership
In December of 2023, OEM took on Bad Boy. Jordan Otwell says he has always been in the toy business…
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How to answer questions about financing and credit as a dealer
The topic of improving credit scores may be new territory for sales and service personnel, so Synchrony offers tips dealers…
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Broward Motorsports maintains reputation as hangout spot in Miami
Broward Motorsports expanded to its sixth location last August and, while most Broward locations cater largely to the off-road and…
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Charlotte dealership engages with riders multiple times a week
The 50,000 square foot Team Charlotte Motorsports facility, owned by Bill Shenk, is a hangout spot for its customers and…
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PWC demand shows rising interest and sales growth
Location plays a significant role in PWC sales as consumers seek out inventory that is easily accessible to them, so…
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PWC sales trends for the summer selling season
While the boating market generally declined a bit in 2023, coming off the post-COVID demand surge, the PWC has yet…
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Planning for exit in today’s environment part 2
Dealers are advised to have a formal written plan and an advisory team with industry experience when preparing for sale.
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Salesperson achieves goal to sell 50 units in one month
Michael Kamrad, a sales consultant in Minnesota, has sold motorcycles for over 25 years and recently broke his monthly sales…
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Rain riding study explores rider attitudes in the wet
This survey shines a light on the concerns and choices riders face when the weather turns. It also sends a…
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Third generation owner prioritizes employee retention, offers careers
After noticing heavy seasonality, Resciniti focused on retaining employees and now a couple have worked at the dealership for over…
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PSB looks forward with BRP’s Sandy Scullion, president of Powersports and Marine
Scullion says BRP's goal for 2024 is to continue to support dealers and invest in the engagement funnel to drive…
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