Features
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GE Capital, FreedomRoad to support Motus
Financing support secured in advance of 2013 lineup GE Capital’s Commercial Distribution Finance (CDF) business has agreed to provide Motus…
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Value your demo rides — they can spur emotion
Does your dealership offer demo rides? When I bring that topic up at seminars or in dealerships, I get a…
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Helmets by the numbers
In the U.S., sales of helmets and helmet accessories for V-twin dealers run from 3-9 percent of total parts and…
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BRP takes innovation to D.C., excites dealers
Jake Wedge, general manager of Ray’s Sport & Cycle in Grand Rapids, Minn., received an unexpected free dinner during the…
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PSB 123s: Making the most of out of auctions
1. View condition reports. “Make sure you take the time to view the powersport product’s condition reports and photos prior…
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Target existing customers with more utility options
Hydraulic PTO system connects to ATVs, UTVs to power implements ATV and side-by-side dealers can capitalize on repeat business from…
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World of Powersports buys second Illinois dealership
Former Grayboy Motorsports in Peoria purchased by Jacksons World of Powersports is a well-known name to many riders and dealers,…
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Election-time woes deter spending
Dealers hopeful that slump will end soon While Barack Obama and Mitt Romney are debating on TV, customers are debating…
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Convention attendees get on the water in Fla., N.C.
Marine industry touted by trade organizations in Tampa, Charlotte The Personal Watercraft Industry Association, American Watercraft Association and National Marine…
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UTV parts manufacturer sees 500 percent growth in 2012
RZR accessories bring unprecedented growth to Starting Line Products Starting Line Products got its start as a distributor of snowmobile…
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RideNow Powersports selects mobile app provider
RideNow Powersports, the largest dealer group in the U.S. with 22 dealerships, has chosen Specialty Mobile Apps as its mobile…
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Hibbert continues to build his brand
New Arctic Cat replica race sled the latest step Tucker Hibbert admits to taking some jabs after he threw out…
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High Lifter’s DHT axle proves popular
Automotive-inspired part sells faster than it’s produced High Lifter’s DHT (Dual Heat Treated) ATV and side-by-side axle was released less…
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Bodine putting his stamp on another success story
New Honda Powerhouse dealership seeing 20 percent monthly growth for NASCAR great Having won the Daytona 500, Geoff Bodine’s name…
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PSB 123s: Best or most unique customer touches
1. Video emails. “Video emails are very effective tools with both prospects and existing customers,” said Cheryl Pabich of ARI.…
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Original parts program could drive walk-in traffic
Ski-Doo’s latest initiative aims to enhance the brand experience for owners of older snowmobiles Dealers just found a way to…
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WPS show a good fit for Baffin
Baffin’s newest snowmobile boot incorporates technology that its users know will bring warmth and comfort and those oh-too-chilly snowmobiling days.…
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Run flat tire withstands bullets, then a beating
DWT Racing’s Moapa tire a hot item at Tucker show Troy Aguayo admits to being as good a litmus test…
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Big Bear Choppers expands U.S. dealer network
Big Bear Choppers Motorcycles manufactured by RHC announced the expansion of its U.S. dealer network. The California-based manufacturer of American-made…
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Caliber eases sales of trailer accessories
Company believes it has found the winning formula with its new kiosk There’s no doubt that Caliber trailer accessories make…
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