Blogs
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Your No. 1 marketing source
The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed…
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People don’t like ads that make them feel watched
Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising —…
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Why Worry About Corporate Tax Structure
If you put only essential assets into the corporation to start with, then you will probably not have very many…
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An increase in major unit sales? Could it be happening?
An increase in unit sales for your dealership: It is possible, even in today’s economy. In fact, Powersports Business has…
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Opening the floor for conversation
Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another…
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Delays don’t mean you can ignore Red Flag Rule
Many of you reading this may think the Red Flag Rule is something to ignore. Rest assured the wolf will…
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Identifying key preowned sales benchmarks
How is the retail picture in my showroom different from my region or the nation at-large? That common and incredibly…
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Stupid or brilliant: Part II
While I can see some college kids thinking this would be the best money they ever spent, I can’t see…
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Spell out your company’s competitive edge online
It’s likely you’ve been asked, “What makes your company different than your competition?” Hopefully you’ve asked yourself that question and…
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Words to live by
It’s probably the best line I’ve heard that accurately describes the current marketplace and what our reaction to it should…
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