That’s courtesy of Spader Business Management’s Pat Kennedy, who presented a seminar on profitability to dealers at the recent KTM national dealer meeting.
Kennedy believes the current economic trends and consumer buying habits signal a continued rocky retail sales environment, meaning we as an industry should concentrate more on being flexible vs. wasting our time on what-ifs and remember-whens.
It makes perfect sense to me as we continue to see a bumpy national sales picture in powersports. We saw really encouraging signs in March and April through our same store sales information that is provided by ADP Lightspeed. But a really concerning downturn appeared in May in the sales report that shows data from more than 450 metric and V-twin dealerships.
So Kennedy is spot on: Get comfortable with being uncomfortable.
At least for the time being.