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What makes your dealership exceptional?

By Liz Keener

Liz KeenerPicture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of Go AZ Motorcycles is there, holding a hefty award. Bob Althoff of the legendary A.D. Farrow Co. Harley-Davidson is chatting with Dave Hushek of Ray Price, Inc., while Kevin Lackey of Freedom Powersports and John Walker of Central Texas Powersports dine together, and Belinda Lorenz of Rec-Tech Powers Products walks off stage with some crystal that will be heading back to Canada.

If you think that sounds neat, you should’ve been there. Those are just a few snapshots from the Power 50 awards dinner last year, where a number of Power 50 winners enjoyed an evening of networking, learning and dining as Powersports Business recognized them for their 2012 efforts.

If you missed it, you need to be there this year, on Oct. 16 in Orlando. (And if you were there, I’m sure it’s on your wishlist for 2014.) The Power 50 application is due in less than two months, on Aug. 1, and you need to apply to win.

Don’t think you’ll make the cut? Think again. If you look at Powersports Business’ Power 50 list from 2013, you’ll notice a wide variety of dealerships represented. Honored were small stores with only a couple of lines who have managed to build engaged audience bases around their family/community atmosphere. But there are also some of the big names, those dealerships that carry more than a dozen brands across multiple stores and have a few tricks of the trade up their sleeves.

That’s what makes the Power 50 so unique. Though many of the largest, most well-known dealership graced the 2013 list, those dealers were also joined by smaller operations who themselves were able to exhibit to PSB editors that they have the recipe to the special sauce that keeps a powersports dealership ticking.

6-5 Power 50 2

So, what are you doing in your day-to-day operations that makes your dealership stand out from the competition? It’s likely something, otherwise why would customers choose your store over another, or over an Internet-based company?

We want to hear all about your best practices, your success stories and where you’re improving. Did you try a unique marketing strategy that paid dividends in ROI? Were your sales through the roof due to increased training? Did you change your merchandising tactics until PG&A sales increased? We want to know. We’re looking forward to giving another 50 dealerships the Power 50 designation this year, and we know your dealership put up the numbers and demonstrated the best practices and perseverance in 2013 to be considered for this year’s list.

To apply, click here for the application. We look forward to learning more about your dealership and hopefully seeing you at the 2014 Power 50 dinner.

Liz Keener is the managing editor of Powersports Business, a trade magazine for the powersports industry. She reports on the powersports industry through Powersports Business’ varied media, including in the magazine and online. She assembles the brand’s twice-a-week e-news and handles a variety of assignments for the magazine. Powersports Business is known for its exclusive national dealer surveys, in-depth industry analysis and dealership conference, Powersports Business Institute @ AIMExpo.

Contact: lkeener@powersportsbusiness.com
Website: www.powersportsbusiness.com

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