Communication and the profit motive

Karin GelschusIn a time when customers seem to be few and far between, there’s no question customer service needs to be at its best to maintain existing healthy relationships and form new, lasting relationships. A panel of industry officials, including myself, will dive into the nitty gritty details of what it takes to build and maintain strong relationships with your customers.

The panel will be held at the Las Vegas Convention Center during the SEMA Show Nov. 5, 1-2 p.m. Last year the trade show drew more than 100,000, including more than 50,000 domestic and international buyers. The SEMA show also provides attendees with educational seminars, product demonstrations and special events.

The other panelists joining me will be Tom Wronkovich, Bike Town Harley-Davidson; Rob Lytle, American Honda Motor Co.; and Galen Royer, consultant. It will be moderated by Mel Selway of P.A.R.T.S.

As part of the panel discussion, I’ll provide survey data on dealership customer service that has yet to be released by Powersports Business.

Look forward to seeing you there!

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