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What’s new when customers walk into your dealership?
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all…
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Is your dealership closed when customers want to buy?
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for…
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Lack of floor traffic sinking your dealership?
Let’s focus on sustainable ways to drive more floor traffic. Note that I said, “sustainable,” since a one-time, budget-busting advertising…
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Do your salespeople ask for the sale every time?
Probably not. We know that asking for the sale is an obvious key to selling motorcycles, but we also know…
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Don’t talk your customers out of buying
If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of…
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Does your facility really make any difference to sales success?
The best sales team selling out of a tent will run rings around an unskilled sales team at a beautiful…
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Does your sales team sell, or are they ‘museum curators’?
Our company applies the term, ‘museum curator’ to describe salespeople who are friendly and knowledgeable and will happily answer any…
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Internet business is no longer incremental business
In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after…
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How to get your customers to say, ‘I’ll take it’
How do some experienced salespeople make selling motorcycles seem so easy? The simple answer is that they have mastered three…
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How to avoid, ‘No thanks, I’m just looking’
Salesperson asks, “Can I help you?” Shopper answers, “No thanks, I’m just looking.” Ten minutes later the shopper walks out…
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