Classified advertising company AutoTrader.com recently entered into two partnerships. In one deal, used car shoppers on AutoTrader.com will have access to free Carfax Vehicle History Reports for cars being sold by participating dealers. In a second deal, AutoTrader.com will supply new and used vehicle listings for vehicle information website NADAguides.com.
Also a part of the NADA deal, NADAguides.com - operated by N.A.D.A. Appraisal Guides - now serves as the premier vehicle pricing source at AutoTrader.com and will be integrated into all key areas of AutoTrader.com relevant to buying and selling cars.
Carfax, Inc., Fairfax, Va., is a wholly owned subsidiary of the R.L. Polk & Co. Founded in 1986, Carfax Vehicle History Reports, are used to confirm a clean title history or help purchasers identify previous salvage history, odometer fraud, flood damage and more.
Founded 72 years ago, N.A.D.A. Appraisal Guides, Costa Mesa, Calif., publishes vehicle valuations and specification information for new and used automobiles, powersports vehicles, boats and RVs.
Created in 1997, AutoTrader.com, Atlanta, Ga., aggregates in a single location more than 2.8 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 10 million qualified buyers each month.
AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Other investors include Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers.
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