White Brothers Performance Products, Inc. has announced two major leadership changes in its sales and marketing department.
Marc Fiore, former Associate Publisher of TransWorld Motocross and Quad Off-Road Magazine, has been appointed Vice President of Sales and Marketing; and Mark Rodgers, former White Brothers Sales Manager, has been promoted to Global Marketing Manager. Both positions took effect June 20.
Fiore will oversee White Brothers' marketing efforts, be responsible for the continued growth of White Brothers branded products and distribution sales, and work to strengthen alliances with dealer partners.
Rodgers is a five-year veteran of White Brothers and previously responsible for National and International Sales. His new roll will have him heading up the company's expanded efforts to drive brand image, product awareness and racing exposure.
Copyright 2005 Powersports Business