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Malcolm Smith, John Harmann among notable AIMExpo attendees

The Third Annual American International Motorcycle Expo (AIMExpo) swings open the doors to Orlando’s Orange County Convention Center (OCCC) from October 15-18 with a renowned lineup of industry personalities highlighting the powersports festivities on tap. Off-road racing pioneer and AMA Hall of Famer Malcolm Smith serves the celebrated role of “AIMExpo Champion,” while True Value President & CEO John Hartmann will share proven business practices and his own passion for riding to all trade and industry attendees as keynote speaker.

Malcolm Smith

Malcolm Smith

In addition to Smith and Hartmann, the 2015 champions from the inaugural MotoAmerica season will be honored in the Media Hub and during the inaugural MotoAmerica Night of Champions awards ceremony on Friday evening, October 16th. Beyond the exhibitor floor, the Powersports Business Institute @ AIMExpo (PSBI@AIMExpo), sponsored by CDK Global Recreation (CDK) and National Powersport Auctions (NPA), will be more comprehensive than ever before with both industry and non-industry speakers.

While a record 550-plus manufacturers and aftermarket brands, including 17 OEM exhibitors, will fill the show floor, these personalities are highly anticipated complements to all the new products and vehicles that will be showcased. As AIMExpo Champion, Smith will be a focal point of several AIMExpo festivities, including Q&A sessions with fans, media appearances and signing copies of his brand-new autobiography in booth 2401. “Malcolm! The Autobiography” is available now from Malcolm Smith Motorsports, www.themalcolmbook.com and powersports dealers nationwide via Tucker Rocky.

John Hartmann

John Hartmann

Coffee and Keynote Courtesy of MIC will kick off day two of AIMExpo’s trade days with coffee and Florida continental breakfast from 8 a.m. to 8:45 a.m. followed by the keynote address at 9 a.m. AIMExpo’s highly anticipated keynote speaker, well-respected corporate leader John Hartmann, brings his own enthusiast knowledge to the country’s premier powersports event. The avid motocrosser will share some of his experiences from nearly two decades as a senior corporate executive, sharing progressive business models with AIMExpo attendees on Friday, October 16 inside the Chapin Theater at the OCCC. The engagement is intended for all industry attendees – dealers, media and exhibitors.

MotoAmerica, led by multi-time World Champion Wayne Rainey and the KRAVE Group, helped bring the spotlight back to American road racing. A total of five champions from each of the inaugural series’ classes of competition will be recognized for their accomplishments this season at the awards ceremony on Friday evening. The 2015 champions are Cameron Beaubier (Superbike), Jake Gagne (Superstock 1000), JD Beach (Supersport), Joe Roberts (Bazzaz Superstock 600), and Gage McAllister (KTM RC390 Cup). Multi-time Superbike champion Josh Hayes and groundbreaking female rider Elena Myers will also be in attendance. In addition to Rainey’s leadership role at MotoAmerica, he will be in the spotlight at the AMA Hall of Fame induction ceremony on Saturday night when he is recognized as this year’s HoF Legend.


PSBI@AIMExpo, a comprehensive, dealer-focused educational program, expands to 42 seminar sessions among five tracks, targeting enhanced dealership profitability and operations. The entire curriculum is tailored specifically for dealers and focuses on improving all facets of the powersports retail business model in five key areas: Sales & Marketing sponsored by Fisher Investments; Leadership Plus sponsored by ARI Network Services; Service & Operations sponsored by Weego Jump Starters; Powering Profits sponsored by McGraw Powersports; and the newly added track geared toward AIMExpo’s growing V-twin dealer audience, the Brick & Mortar Success Guide.

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