Arctic Cat Inc. (NASDAQ: ACAT) announced Tuesday that it is launching the Arctic Cat Stadium Side-by-Side (SXS) Racing Series, which will be the undercard, or lead-in race, to the main event at Robby Gordon’s wildly popular Stadium Super Truck (SST) Series events. The new Arctic Cat Stadium SXS Series will feature 10 Arctic Cat Wildcat side-by-sides driven by Action Sport Athletes, fans and dealers, who will use the same track as the Stadium Super Trucks.
Commented Arctic Cat’s Chief Marketing Officer Greg Williamson: “Our Stadium Wildcat Side-by-Side Series is a result of our partnership with Robby Gordon and our efforts to solidify Arctic Cat as a major sponsor of racing. Our brand stands for exceptional performance and this series reflects Arctic Cat’s commitment to delivering the ultimate off-road riding experience.”
The first Arctic Cat Stadium SXS Series race will debut at the Sands Sports Super Show in Costa Mesa, Calif., on September 18-20, 2015. The second and final round for 2015 will be held at the Las Vegas Convention Center on November 3-6 during the SEMA show, which is the world’s premier automotive specialty products trade event.
In addition, Arctic Cat will be the proud sponsor of the #29 Team Wildcat Racing Stadium Super Truck for the remainder of this season, and will continue the sponsorship into the 2016 season. Wildcat branding in an eye-catching black and Arctic Cat green color scheme will adorn the #29 Stadium Super Truck.