According to an online article from Real Time News India, Royal Enfield will set up a direct distribution company in Milwaukee, Wis., to boost Enfield’s sales in the U.S. and Canada. However, Milwaukee won’t be the only location; over the next year and a half Royal Enfield plans to open multiple stores in heavily populated, metropolitan areas across the country.
Rudratej Singh, president of Royal Enfield, said “North America is a key international market for Royal Enfield, with a rich history of riding enthusiasts. Given the lack of attractive options in the mid-size segment, we are well poised to fill the gap and serve potential customers at a close, intimate level by localizing our operations in North America.”
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