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EBR gets new owner, plans to rebuild

After Hero MotoCorp. agreed to buy Erik Buell Racing’s consulting business assets for $2.8 million, the Milwaukee Journal Sentinel reported that Bruce Belfer of West Allenhurst, N.J., bought the remaining manufacturing assets of EBR for $2.25 million.

According to the article, Belfer said in an interview Friday that he plans to rebuild the business in East Troy, Wis., and will partner with company founder Erik Buell to do it. “He wants to rehire former employees and rekindle the business that was shutdown in April,” the article said.

To read the full article, click here.

One comment

  1. Good luck to Bruce and Eric. Hopefully the prevailing winds have switched direction and are now at Eric's back for a change. Eric's always had that fever, the "Cowbell fever" to be different but great.


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