After Hero MotoCorp. agreed to buy Erik Buell Racing’s consulting business assets for $2.8 million, the Milwaukee Journal Sentinel reported that Bruce Belfer of West Allenhurst, N.J., bought the remaining manufacturing assets of EBR for $2.25 million.
According to the article, Belfer said in an interview Friday that he plans to rebuild the business in East Troy, Wis., and will partner with company founder Erik Buell to do it. “He wants to rehire former employees and rekindle the business that was shutdown in April,” the article said.
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