Sea-Doo teamed up with deadmau5 for a live concert event at the Fontainebleau Miami Beach to launch the 2014 Spark to throngs of twenty-something fans among the crowd of 500.
Using the hashtag #SparkSomeFun on Facebook and Twitter, the event had a celebrity element with Anne Hathaway in attendance. Fans could win tickets to the concert with posts that included the hashtag.
Performance artist David Garibaldi, last seen at the global debut of the Spark in Orlando, also did crazy work with his paintbrushes. Former rapper and PWC racer Vanilla Ice, now a handyman with his own reality TV show on the DIY Network, also provided a star factor.