GE Capital, FreedomRoad to support Motus
Financing support secured in advance of 2013 lineup
GE Capital’s Commercial Distribution Finance (CDF) business has agreed to provide Motus Motorcycles with inventory financing to support the expansion of its dealer network in the U.S.
The Birmingham, Ala.-based manufacturer was founded four years ago to produce premium American-made sport-touring motorcycles. Recently, Motus launched production plans for the 2013 line, its first model year.
CDF provides inventory financing for numerous brands of motorsports products, both established and emerging. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers. It’s an important element of a successful manufacturer-dealer business model.
“Motus is extremely proud to announce our financing relationship with GE Capital,” said Lee Conn, founder and president of Motus Motorcycles. “We believe stable floorplan financing will encourage more high-caliber motorcycle dealers to add Motus to their current product mix.”
“Our deep expertise in the motorcycle sector allows us to support both existing and new products in the marketplace,” said Neeraj Mehta, president and CEO of CDF. “We’re glad to work with Motus to encourage innovation and drive adoption of leading-edge technologies in the growing motorsports industry.”
FreedomRoad to handle retail
FreedomRoad Financial also announced an official partnership with Motus to offer retail financing for customers.
“We look forward to working with a well-respected company like FreedomRoad Financial to offer customers great finance rates,” Conn said. “A number of our dealers have great relationships with FreedomRoad Financial for retail financing already and we are excited to offer a solution for those who want to finance part of all of their new Motus motorcycle.”
FreedomRoad Financial is focused on providing powersports financing nationwide through its network and is known for its commonsense approach to retail lending and high personal service.
“Motus has an incredible new line of American sportbikes and we are thrilled that they have chosen us as their retail financing partner,” said Tom Collins, executive vice president and managing director of FreedomRoad Financial. “We look forward to establishing solid relationships with their dealers and contribute in helping Motus grow their sales as they launch in 2013.”
Motus manufactures the MST and premium MST-R sport bikes that are powered by V4 Baby Block engines, combining high performance with low maintenance.