Social Media

Thanks for another great ProfitX!

October 4, 2011

Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the event, and I’ve found my thoughts about its success are all positive. We’ve heard such praise about ProfitX. Dealers are raving about the wealth of information they took home during the two-and-a-half... Read more »

Are you hosting the wrong kind of event?

August 30, 2011

Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending. Though most dealerships host events, some might be wondering why their events... Read more »

How much can you learn in just a few days?

August 5, 2011

Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you? You might be able to use those profits to spiff up your showroom, order a little more merchandise, hire more staff, or even just breathe a sigh... Read more »

Dealer education leads to increased profits

July 8, 2011

Sometimes it seems there is an odd juxtaposition in our industry. Same store sales have been up for 10 months straight over the year-ago months, according to data provided to Powersports Business by ADP Lightspeed, yet we still talk to dealers who say the economic recovery has yet to affect them. In... Read more »

Retail Remedies: Service department intro an important part of the sale

May 31, 2011

These articles recap some of the opportunities uncovered by our GSA powersports consultants during actual consulting visits. These are followed by recommended actions that address these opportunities. Our goal is to provide you with ideas to help improve your dealership. Dealership This dealership has... Read more »

Spend minutes on social media to watch potential customer list grow

May 13, 2011

While sitting through social media seminars and talking to dealers at Powersports Business’ Profit Xcelerator last fall, I kept hearing the same excuse from dealers as to why they hadn’t started a Facebook or Twitter page: they don’t have the time. As an experienced Facebooker and Tweeter, I was... Read more »

How’s your attitude?

February 25, 2011

It’s a simple question, but a potentially powerful one in this climate. “How’s your attitude?” was a question that was answered by every dealer during a recent 20 group session that I attended. Their overall attitude echoed what I’ve witnessed throughout the industry over the winter: Generally,... Read more »

Add these to your to-do list for Dealer Expo

February 14, 2011

If you’re planning to attend Dealer Expo this week, we’ve put together a couple items to add to your to-do list. Here they are, in no particular order: Want to check out the hottest products and services that will be showcased at Indy this year? Check our Jan. 17 and Feb. 7 editions for the Nifty... Read more »

An almost overwhelming environment

October 13, 2010

There have been some industry visuals I’ve experienced in the past five years that don’t fade away with time. Showing up at Harley-Davidson’s 105th anniversary one Milwaukee summer and driving into Miller Park to fetch a press pass only to find the baseball stadium’s entire — entire! — parking... Read more »

Can you answer a key industry question?

October 1, 2010

What happened to the average wholesale selling price for cruisers this summer — did they increase or decrease compared to the year-ago period? How about sport bikes? If you don’t know the answers to those questions, consider yourself reprimanded. Industry data is showing a minimum of three used... Read more »