Harley-Davidson CEO Matt Levatich appeared on Fox Business Network to discuss President Trump's trade policies, the current retail environment and the company's pricing strategy.
The president's decision to pull out of the Trans-Pacific Partnership was discussed, when Levatich commented: "The whole trade environment can't be taken in isolated cases and so it's a very complex issue. ... TPP was in negotiation for almost a decade before it was unfortunately turned down. That would have helped us a lot."
While economic uncertainty has impacted domestic business, Levatich maintained a positive outlook. Harley-Davidson plans to attract future generation of riders by "recreating a passion for motorcycling."
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