Cycle Trader, a division of Dominion Enterprises, has launched a Dealer Loyalty program designed to show the company’s appreciation for its long-term customer partnerships. Begun in December 2016, the program offers dealers incentives like free enhanced ad placements as they reach certain pre-determined anniversaries with Cycle Trader.
Cycle Trader will also showcase its longtime partners to their consumer audiences with on-site badges and targeted social media promotions. With more than 2 million monthly visitors searching the site for their next powersports purchase, customers with longevity are given additional exposure and positioned as trusted Cycle Trader partners to their target audience, helping them stand out among dealers in their area.
“We know from monitoring the traffic to our site that consumers are shopping year-round,” said Paige Bouma, vice president of Cycle Trader. “The Dealer Loyalty program lets us give back to the businesses that have loyally worked with us for so long, while encouraging dealers to stay online year-round to be there for consumers whenever they are ready to buy.”
For more information on the Dealer Loyalty Program, call 1/888-747-1192 to speak with a customer service representative about the program.