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In this issue

K&N offers loyalty program for dealers

By Liz Keener

Orders from Parts Unlimited/Drag Specialties earn points toward product Dealers who have always felt the urge to add K&N products to their personal vehicles are now in luck. Through the end of April, K&N is offering a loyalty points program, which allows dealers to earn free K&N product for personal use, or to put on their shelves. Johnny Jump, Powersports ...

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Del Amo brings Wow! factor with new store

By Kate Swanson


Power 50 dealer moves Orange County location Imagine you’re driving down the highway. Now off in the distance, you see a large glass tower shimmering on the skyline. What could it be? Del Amo Motorsports has an answer for that question — it’s the newest edition to the Del Amo family, located in Orange County, Calif. In March, Del Amo ...

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Trio of new 2-Up ATVs from HISUN

Forge 450, 550, 750 complete full-range of 2-Up lineup McKinney, Texas-based HISUN Motors recently introduced three new aggressively designed 2-Up ATVs. The newly released Forge 450, Forge 550 and Forge 750 are in addition to the 2-Up Tactic 800cc and Tactic 1000cc 2-Up ATVs that feature V-twin engines. The new 450, 550 and 750 ATVs allow HISUN dealers to offer ...

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KISKA taking design, branding to new levels

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Austrian design firm celebrates first year of U.S. operations KISKA’s design elements are far-reaching in the industry, from the Austrian company’s origins as a designer for KTM motorcycles to more recent projects that have included booth displays for Husqvarna and CFMOTO as part of branding collateral at EICMA in Milan. To take a closer look at the company, Powersports Business ...

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UTV growth continues in 2015


Stat Surveys data shows 9.71 percent rise in sales Retail sales of UTVs reached nearly 10 percent growth in 2015 compared to 2014 on a rolling January to December basis, according to the latest information from Statistical Surveys, Inc. Using Basic Trading Areas as the basis for its data, Statistical Surveys Inc. reports that side-by-side had particularly significant growth in ...

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CFMOTO adds trio of regional sales managers

By Dave McMahon


Newly hired CFMOTO regional sales managers were treated to a Minnesota Timberwolves as part of their orientation at CFMOTO USA headquarters in Plymouth, Minn. Jim Gotham, based in Birmingham, Ala., has nine years of experience with Suzuki and 10 with Michelin Tire Co. He’s the Mid-South Region manager. Harlan King spent six years with KYMCO, eight with Triumph, nine with ...

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Polaris adds senior VP

Polaris Industries Inc. announced that Bob Mack joined the company on April 1 as senior vice president of Corporate Development and Strategy, and president of Adjacent Markets. These strategically important roles were combined to fully use Mack’s extensive experience and capacity in support of Polaris’ profitable growth. Reporting directly to chairman and CEO Scott Wine, Mack will lead the aggressive ...

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Biker’s Choice paints the town Black

By Liz Keener

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New apparel brand launched at V-Twin Expo Trying to get 10 minutes to chat with Howard Kelly at the V-Twin Expo in February was nearly impossible. There’s no doubt the Black Brand portion of the Biker’s Choice booth was one of the hottest spots inside the Duke Energy Convention Center in Cincinnati. Kelly, the brand manager for Black Brand, was ...

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New VP of marketing at Universal Trailer

Fort Myers, Fla.-based Universal Trailer Corporation (UTC) has named Jeff Howes vice president of marketing. Howes brings an extensive marketing background, with more than 20 years of experience in product, brand and channel marketing. He most recently served as vice president/general manager for the Water Initiative and spent 10 years at Newell Rubbermaid as director of marketing for their Tools ...

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