From the Editors
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Don’t miss Year 2 of the Powersports Business Institute @ AIMExpo
A few months ago, I was talking to Curtis Sloan for a story for our June issue, and the subject…
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Optimism abounds at distributor show
The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take…
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Finding what resonates with Bit.ly
Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about…
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What makes your dealership exceptional?
Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of…
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What are you touting? Discounts or value?
A couple months ago, I was in my car, and a commercial came on the radio that caught my attention.…
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Are you following up with every prospect?
People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big…
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The value of a demo ride
Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with…
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Remembering to adapt
Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony,…
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Pounce on your customers’ excitement
O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around…
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2013: What a year!
With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the…
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