From the Editors
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Charity work can be rewarding and good for marketing
A little tear came to my eye earlier this week when I saw photos of a distant cousin of mine…
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Simple steps to losing your loyal customers
You don’t have to give poor customer service in order to lose customers, but it certainly helps. A personal customer…
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Make a good impression over the phone
The saying goes, “Don’t judge a book by its cover,” however, we’re all human, and we make judgments by first…
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Pre-season sales bring much to be excited about
It’s becoming more and more fun to call dealers these days. I’ve talked to a few in the last several…
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Become more available to your customers
It’s frustrating when a minor question pops up, but it seems like too much of a hassle to make a…
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A little follow-up goes a long way in customer service
Last week I brought my engagement ring into my jewelry store for repair. Being an engagement ring, my fiancé spent…
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Online reviews may be scaring traffic from your doors
“Horrible service.” “This place is a total joke.” “Absolutely horrid customer service.” If you heard these phrases spoken about your…
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Make shopping your dealership easy
I’m a picky gift-giver. There’s something about giving a great gift that makes me happy, so I labor over every…
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4 lessons from a pre-owned buyer
Anyone who knows me well knows I’m a notorious pre-owned buyer. Just this week I bought what I believe is…
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Use current events for promotion
Last weekend Elena Myers became the first female to win a professional motorsports event at Daytona International Speedway. Did you…
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How do you view women riders?
When a woman walks alone into most dealerships, it’s an exception to the rule. Yes, women make up 9-12 percent…
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Dealers find successful game plans for pre-owned sales
We all know pre-owned is hot right now. Even though many customers are beginning to recover from tough economic times…
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Is everyone ready for Indy?
Dealer Expo starts just three weeks from today, and excitement for the show is really starting to build. It seems…
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What does your brand say about your dealership?
I ran across a discussion on LinkedIn recently that focused on branding. The person who started the discussion brought up…
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Congratulations on a great 2011!
Congratulations to all of you dealers who made it through 2011 and are still open, still thriving, continuing to learn…
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Black Friday stories of success
Last week we learned that retailers nationwide had great Black Friday success. But what did the day mean for dealers…
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Shoppers emerge on Black Friday
I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data…
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Are you participating?
Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday…
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Are you prepared to serve all customers?
Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I…
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Thanks for another great ProfitX!
Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the…
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