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From the Editors

2013: What a year!

By Liz Keener

With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the highlights from the year. Sure, sales still aren’t where we’d like them to be, but customers are slowly trickling back into dealerships, and they’re getting antsy to get on new rides and refresh their gear. 2013 brought optimism from across ...

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Take advantage of free resources

By Liz Keener

We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. But it never hurts to learn more. There are a lot of free resources that can be delivered directly to your email inbox to take advantage of throughout the year. ...

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Maybe you should grow strawberries

By Christopher Gerber

Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back to record levels; the unemployment rate is at the lowest levels in 5 years, and despite brinkmanship at the Capitol, fears that the U.S. might start defaulting on loans have been eased, if only for a few months. The businesses ...

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Are you already thinking about the holidays?

By Liz Keener

Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed quickly by Hanukkah and Christmas. If you haven’t yet come up with a marketing game plan to get customers in your dealership, spending their holiday bucks with you, then you need to now. Big in the news over the past ...

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Small data, big payoff for hiring

By By Christopher Gerber

Talent: the ability and aptitude to complete athletic, academic and artistic tasks. The explosion of data available from every device, website, nook, and cranny of life has allowed organizations to plow through mountains of resumes digging for indicators of a candidate’s talent, saving time and money finding the right person for the job. Maybe out of reach for the small ...

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Do your customers know you’re open 24/7?

By By Liz Keener

As I was making my five-hour trek to the Parts Unlimited/Drag Specialties NVP show in Madison, Wis., this past weekend, I observed all the powersports dealership branding I saw along the way. One dealership had super clear branding, making its name visible from Interstate 94. Another had no name outside its building, just a few large Harley-Davidson logo signs. A ...

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Visions of snowmobiles already in our heads

By Liz Keener

Looking at this week’s forecast, the temperature’s going to be topping the century mark in Austin, Texas. Here in Minnesota, it’s a temperate 70-degree week, and yet here we are talking about snow. That’s right with only 141 days until Christmas (as my friend’s Facebook page pointed out), snow is practically around the corner. That’s why Powersports Business is bringing ...

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The when and where of your events

By Liz Keener

Dealers put a lot of effort into events. We’ve seen the gamut of cool ideas — from dog washes to Strider races to stunt shows and more. So it’s frustrating when people don’t show up to these carefully choreographed and somewhat costly occasions. Though some dealers may scratch their heads searching for why their event was less successful than imagined ...

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If airlines can succeed at customer service, so can you

By By Liz Keener

Airlines are not exactly known for their excellent customer service. With their cramped space, crummy food and lack of overhead bin space, the airline industry is actually one that customers tend to dislike. In fact, a recent story on Bloomberg Businessweek’s website showed airlines on average only receive 69 out of 100 points in the American Customer Satisfaction Index. But ...

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Summer promotions to heat up sales

By Liz Hochstedler

Summer officially comes this Friday, but we in the powersports industry know “summer” hits as soon as the weather breaks and people are ready to ride. In that vein, many dealerships have launched some great promotions over the last several weeks. One of my favorites that I saw recently was the Women and Men’s Riders Contests at Tifton Harley-Davidson in ...

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