It’s now October, and fall is in the air. For those in the northern states, it means motorcyclists are trying to eke out a few more weeks of riding, likely in their heated gear, and ATVers and snowmobilers are gearing up for hunting and snow seasons. In the south, the ATV riders are also anxious to get out, but so are many bikers, who were waiting for the weather to cool before putting on serious saddle time.
Though we hope business continues to be brisk at your dealership as the seasons change, we also hope a few members of your team can sneak out for a few days of education sure to boost your bottom line.
I’ve said it before, and I’ll say it again, the Powersports Business Institute @ AIMExpo, sponsored by CDK Global Recreation (formerly ADP Lightspeed) and STA-BIL, is a can’t-miss for any dealership employee looking to find ways to help their store, or stores, improve.
For the dealer principal, we have sessions such as, “Where’s the Owner’s Manual?” during which former principal Mark Mooney will provide best practices for owning a dealership, along with some great job descriptions you can take home. For the marketing manager, Samantha Scott will offer tips on “Branding and Social Media,” while Leslie Prevish will teach you how to attract new audiences into your dealership. Sales managers will find a slew of sessions geared toward them, such as Jason Breckenridge’s “I Can Fix It with a Screwdriver, so Hand Me that Hammer.” And anyone in the industry can gain a wealth of knowledge from our industry panel on Friday afternoon.
Of course, we want to make sure you take advantage of networking as well, by chatting to your peers in between sessions, and of course, attending the Kickoff Networking Reception, sponsored by GE Capital, from 5-6:30 p.m. on Wednesday, Oct. 15, at the Rosen Centre Hotel pool balcony.
If you don’t have plans to attend AIMExpo, there’s still time to fit it into your schedule. I’ve found flights from as far away as Seattle in the $400 range. And, if you feel like a little pre-show riding time is up your alley, PSBI speaker Gart Sutton is leading an industry charity ride from Nashville. Read more about that here.
So clear your schedule, plan your travel, book a hotel and pack your bags for Orlando from Oct. 16-19. We look forward to seeing you at the PSBI@AIMExpo and can’t wait to help you grow your business!
Liz Keener is the managing editor of Powersports Business, a trade magazine for the powersports industry. She reports on the powersports industry through Powersports Business’ varied media, including in the magazine and online. She assembles the brand’s three-times-a-week e-news and handles a variety of assignments for the magazine. Powersports Business is known for its exclusive national dealer surveys, in-depth industry analysis, Power 50 dealership honors program and dealership conference, Powersports Business Institute @ AIMExpo.