From the Editors

Nifty 50 contest continues to gain momentum

Liz KeenerIt’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me about the Nifty 50 application.

Many times that person heard about Nifty 50 from someone else, or saw the logo on their competitor’s website, and he or she wants to know how to make the list the following year. Of course that happened again this year, and even as soon as December hit, emails came in, asking if it was time yet.

Yes, the Nifty 50 application is finally out! And you can access the 2015 application by clicking here.

So why has the contest, now in its 16th year, become so popular? PSB created the Nifty 50 as a guide to dealers, showing them which products are must-haves on the shelves for the next year, or which services they should add to their dealership’s backend, to help them improve efficiencies or customer service.

Nifty 50 Logo_WP

Aftermarket companies, distributors and service providers alike have come to realize that dealers truly use the Nifty 50 to make decisions and to learn about products or services that they maybe wouldn’t have heard of, if it weren’t for the Nifty 50.

And we take the judging seriously. A panel of judges from the PSB team, and those of our sister consumer magazines Snow Goer, Rider and Thunder Press, with experience in every segment of the industry, goes through each application, weighing everything from the usefulness, the uniqueness, the marketability and the price point of each product and service. It’s a long process, but a necessary one to develop the best list we can.


So if you represent an aftermarket company, distributor, or service provider, make sure your company sends at least one application in. And if you’re a dealer looking for the best products and services to boost your bottom line in 2015, hold tight a little longer because we’ll be revealing the Nifty 50 in the Feb. 16, 2015, issue of PSB.

Liz Keener is the managing editor of Powersports Business, a trade magazine for the powersports industry. She reports on the powersports industry through Powersports Business’ varied media, including in the magazine and online. She assembles the brand’s three-times-a-week e-news and handles a variety of assignments for the magazine. Powersports Business is known for its exclusive national dealer surveys, in-depth industry analysis, Power 50 dealership honors program and dealership conference, Powersports Business Institute @ AIMExpo.



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