There have been some industry visuals I’ve experienced in the past five years that don’t fade away with time.
Showing up at Harley-Davidson’s 105th anniversary one Milwaukee summer and driving into Miller Park to fetch a press pass only to find the baseball stadium’s entire — entire! — parking lot jammed with thousands of Harleys.
Or watching science fiction come to life in the form of robotics at OEM production plants. Or seeing Jay Leno pace back and forth on a stage, throwing out one-liners, as BRP introduced a totally new on-road vehicle, the Spyder.
Those were visuals that aren’t easily forgotten simply because of the spectacle. A completely different visual — watching a live auction — sticks around simply because of what transpires in such a limited timeframe. It’s incredibly fast-paced. Loud. Almost overwhelming.
It’s the reason why I’ve asked three auction experts to describe the auction process and how best to overcome what can be an incredibly challenging environment.
Those three experts, Justyn Amstutz of National Powersport Auctions, Kim Miskotten of Manheim Specialty Auctions and Jim Knight of Eastern Powersports Auctions, will be at Profit Xcelerator this weekend in Las Vegas. As part of Powersports Business’ annual dealership education conference & expo, the three will walk the audience through a typical auction, both in how to prepare for one and then how to handle the real deal.
If you have at all considered stepping into this arena, then there’s no better event than Saturday’s “Learning Auction” panel discussion to get yourself versed in this topic.
By the way, if you haven’t already registered for this weekend’s Profit Xcelerator in Las Vegas, you can do so on-site. See you there!