Tag Archives: Profit Xcelerator

Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the event, and I’ve found my thoughts about its success are all positive.

Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending.

Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you?

Sometimes it seems there is an odd juxtaposition in our industry.

Family members run most of the operation in this multi-line, 1,000-unit store. It is located in a large metro market that contains a number of highly competitive, large dealers. Although the dealership has many of the major product lines, it is trying to acquire additional key brands.

While sitting through social media seminars and talking to dealers at Powersports Business’ Profit Xcelerator last fall, I kept hearing the same excuse from dealers as to why they hadn’t started a Facebook or Twitter page: they don’t have the time.

It’s a simple question, but a potentially powerful one in this climate.

If you’re planning to attend Dealer Expo this week, we’ve put together a couple items to add to your to-do list.

There have been some industry visuals I’ve experienced in the past five years that don’t fade away with time.

What happened to the average wholesale selling price for cruisers this summer — did they increase or decrease compared to the year-ago period? How about sport bikes? If you don’t know ...