What’s more fun than music and powersports coming together? Not a whole lot during the summer.
That’s the sentiment Appalachia Made Co. (AMCO) has for the inaugural Whiskey Jam Powersports Festival, set for Saturday to Sunday, June 19-20, in Williamson, West Virginia.
Beyond the festival itself, the company has aspirations to become an umbrella brand for its community, offering festivals as well as lodging, rental and sales of machines.
Powersports Business interviewed its CEO Lexia Thomas to learn about its origins, the steps they’ve taken to get their first festival underway and what goals they have for the future. Keep an eye out for an upcoming feature story.