events
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Harley-Davidson
Tilley Harley-Davidson set to host classic motorcycle show
The 70s-inspired event will feature live music, a costume contest, and a classic bike contest featuring Shovelhead and Ironhead motorcycles.
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Motorcycle
Sturgis Rally 2026: Women’s cross-country rides to culminate at Pearl’s Jam celebration
Two nationwide women's motorcycle rides will conclude during the 86th Sturgis Motorcycle Rally, bringing hundreds of women riders together for…
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Scooter
KYMCO USA sponsors Amerivespa 2026, donates Like 150i scooter for raffle
For KYMCO, the sponsorship is part of a broader effort to strengthen brand visibility among scooter enthusiasts while supporting its…
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Distributors/Aftermarket
Turn 14 expands Sturgis presence with bike show sponsorship, dealer activations
The event will feature 30 competition classes, industry judges and a $5,000 Best of Show cash prize. Turn 14 also…
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Dealers
Denago invites its dealers to NPDA DealerConnect
Denago is reaching out to its dealer network to encourage attendance to this year's NPDA DealerConnect, taking place Sept. 20-21…
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Latest News
Biketoberfest motorcycle rally returns to Daytona Beach for its 34th year
Biker events, scenic rides, racing, live music, and the industry’s top vendors will all be on hand at the 34th…
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Dealers
AIMExpo heading back to where it began for 2027 event
AIMExpo launched in Orlando in 2013 and has since evolved into a business-focused event featuring dealer education, product launches, networking…
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Harley-Davidson
Harley ends yearly Homecoming festival, shifts to milestone events
The company confirmed the four-day festival — which featured major concerts and motorcycle celebrations in its hometown — will not…
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Service Providers
‘Fuel for Thought’ virtual series returns for fourth year to support motorsports event organizers
As rising operating costs and increasing marketing demands continue to pressure motorsports event organizers, High Gear Success is bringing back…
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Service Providers
NATDA, Bob Clements International team up to bring Dealer Boot Camp to Reno
Throughout the Boot Camp, five scheduled breaks will give dealership teams time to explore exhibitors on the Expo floor and…
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Dealers
AIMExpo adds education sessions, more OEM exhibits to the 2026 slate
Garage Composites will hold four dealer education sessions at the annual trade show; Beta Motorcycles will exhibit its full model…
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Motorcycle
EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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ATV
Denago Powersports sets sales record, expands dealer network ahead of AIMExpo
Denago Powersports is heading into the holiday season on a high note after achieving its best-ever month of sales this…
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Features
Dealers unite at DealerConnect for fresh insight and optimism
This year's DealerConnect, held in Columbus, Ohio, Sept. 21-23, saw a record-breaking turnout with dealer attendance surging 300% over last…
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Dealers
Trailer Tech Expo dealer education lineup announced
This year's program features more than 25 sessions, including courses on profitability and leadership, AI marketing, and understanding dealership revenue…
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Accelerate Conference
Elliot Eisenberg returns as keynote speaker for PSB’s Accelerate Conference in January
Eisenberg’s signature mix of humor, data, and real-world insight has made him a favorite among attendees in previous years, and…
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Motorcycle
Quail MotoFest adopts biennial format, will return 2027.
Peninsula Signature Events says Monterey’s premier motorcycle event will return in 2027 with expanded programming and even more fun for…
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BRP
BRP will make return to AIMExpo, to speak on EV panel
One of the leading OEMs in the industry will be returning to AIMExpo where it will have an exhibit and…
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Dealers
This year’s NATDA Trailer Show was its ‘biggest event in show history’
Held Aug. 26–28 in Nashville, Tennessee, the show saw more than a 10% increase in dealer attendance, sold out exhibit…
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Dealers
Big East Powersports Show offers expanding opportunities
The Big East Powersports Show originated as a snowmobile-focused event that connected avid enthusiasts with local and national vendors selling…
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