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Dealership wins fight with city over flying military flags

Jaguar Powersports, a dealership located in Jacksonville, Florida, announced that it has won its fight against the city of Jacksonville, after city employees issued fines against the dealership for flying military flags. 

A 2017 picture from the Jaguar Powersports’ Facebook page shows military flags proudly displayed alongside American flags outside the dealership.

After receiving the fines for each one of the military flags that were flying above the dealership, owner Shaun Jackrel posted a video to the dealership’s Facebook page explaining the incident. The video has since gone viral in less than 72 hours, with over 9-million views.

According to a report from King 5 News, the City of Jacksonville Chief of Staff Brian Hughes said it was reviewing the facts of the case, as well as current ordinances regarding flags and signs.

“The business was issued a warning, and was not fined. Warnings are issued to provide property owners information about a possible violation, and corrective action,” Hughes said.

Eight hours after the initial video explaining the incident, another video was posted to Jaguar Powersports’ Facebook page explaining that they have been allowed to keep the flags atop their dealership. 

To put a positive spin on the controversy, Jaguar Powersports, which was named a Powersports Business Power 50 dealership in 2017, launched a t-shirt campaign, with all proceeds donated to the Combat Veterans Motorcycle Association.

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One Comment

  1. This incident caused a social media event yesterday, going viral on at least one platform. It was a bad play on the part of the JAX city workers, and the video of the lady disparaging the customer who was a military veteran was particularly damning. I wonder though how many FB likes the dealership got? And I agree with their position; you have to figure out a way to put a positive spin on it- make some cool refreshing lemonade…

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