Ducati worldwide sales top 54K in 2015

5 percent share increase in over-500cc market

Ducati Group is showing a consistent growth rate, ending 2015 with 54,809 Ducati motorcycles delivered to owners worldwide. The growth in sales allowed the turnover figure to exceed 700 million euro ($781.2 million), with operating profit at 54 million euro ($60.3 million) and an operating return on sales of 7.8 percent.

The financial figures of the Audi Group — of which Ducati is part — relating to the fiscal year 2015, were presented at the annual press conference held at the AUDI AG headquarters in Ingolstadt, Germany, in March.

CEO Claudio Domenicali guided Ducati to sales of 54,908 motorcycles in 2015 — nearly 10,000 more than were sold in 2014.

CEO Claudio Domenicali guided Ducati to sales of 54,908 motorcycles in 2015 — nearly 10,000 more than were sold in 2014.

Ducati deliveries have increased by 21.5 percent, for a total of 54,809 motorcycles sold — almost 10,000 more than in 2014. In this record year, Ducati grew even faster than the global motorcycle market and achieved a market share of 5.4 percent in the over-500cc motorcycle segment, an increase of 0.9 percent compared to the previous year.

This result translates to 702 million euro ($783.5 million) in revenue, with a 22 percent increase compared to the financial year 2014 (575 million euro, or $641.7 million). At the close of the 2015 fiscal year, Ducati Group achieved an operating profit of 54 million euro ($60.3 million) — up by 12.5 percent compared to 48 million euro ($53.6 million) in the previous year.

“In the course of this past financial year, Ducati demonstrated the effectiveness of the strategy followed in the past three years, based on investment in product, quality and customers. This growth is reflected not only by volumes but by all the main financial indicators and shows how the company today is solid and well prepared for future challenges,” said Claudio Domenicali, Ducati CEO.

“Key financials confirm that Ducati’s growth is on a consistently upward curve,” added CFO André Stoffels. “We maintain our high investment level and increase significantly our positive net cash flow.”

The 2015 result is also the fruit of the company’s constant investment in new technologies and new models. This investment effort has enabled Ducati to present nine new models for 2016, including the XDiavel, Multistrada 1200 Enduro and Scrambler Sixty2, with which Ducati has entered three new segments — the cruiser, off-road and the below-500cc capacity segments, respectively. Thanks to this further enlargement of the product range, Ducati can look to the future with optimism and confidence and expect to continue its growth trend.

CFO André Stoffels has been part of Ducati’s “consistently upward growth curve.”

CFO André Stoffels has been part of Ducati’s “consistently upward growth curve.”

The sales network of the motorcycles manufacturer now includes more than 720 dealers in over 90 countries and, in the course of 2015, has led to an increase in deliveries in almost all the world regions. North America is confirmed as Ducati’s largest market, with 12,136 delivered motorcycles, an increase of 14 percent compared to 2014. In Italy, the company achieved a 53 percent increase in sales for a total of 6,569 motorcycles. Other sales records were achieved in the rest of Europe, where Ducati increased total deliveries by 31.2 percent to 21,473 units, with a 24 percent increase in Germany and a 37 percent increase in the United Kingdom.


Asia-Pacific area markets also trended well: Ducati delivered 6,502 motorcycles (12 percent increase) in total in these regions, also strengthening its presence in China, up by 46 percent.

Today, Ducati Group has a total of 1,541 employees, with 137 new hirings in the course of the past year and around 100 planned for 2016.


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