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Retailer opening year-round store in Sturgis

News release

After years of J&P Cycles holding down fort in Sturgis, South Dakota in the weeks before, during and after the yearly Sturgis Rally, a permanent, year-round retail center will open its doors in June.

The facility, located at 1650 Lazelle Street, will be undergoing a facelift prior to its opening and while the square footage will not increase, the building will have a fresh look on the outside as well as inside. The motorcycle aftermarket retail giant’s new Sturgis retail center will house a wide assortment of motorcycle parts and accessories, including exhausts, seats, windshields, saddlebags as well as leathers and other apparel items, to name a few.

“J&P Cycles has been part of the Sturgis Rally for over 30 years. With the tourist attractions, traffic and economic development taking place within Sturgis, opening this location year-around is a win-win not only for J&P Cycles, but the City of Sturgis as well,” said J&P Cycles Vice President/General Manager Zach Parham.


Sturgis City Manager Daniel Ainslie comments, “The City of Riders is pleased to welcome J&P Cycles into our community year-round. As the world leader of motorcycle aftermarket parts and accessories, they will provide an exciting and valued service to local and traveling riders, alike. J&P and Sturgis look forward to welcoming millions of riders to the beautiful Black Hills throughout this summer and beyond as we prepare to celebrate the 75th Sturgis Motorcycle Rally.”

J&P Cycles is the world’s largest retailer of aftermarket parts, accessories and apparel for Harley-Davidson and V-Twin Cruiser motorcycles. In business for 36 years, J&P carries a full line of products from the brands you trust: Küryakyn, Vance & Hines, Performance Machine, Mustang Seats and many more. J&P Cycles delivers the best customer service and offers the best return policy in the industry.

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