CST sponsors San Antonio Spurs

In its first corporate sponsorship in the U.S., CST has signed a deal with the San Antonio Spurs basketball team, winners of last season’s NBA championship.

In effect for the remainder of the current season, the deal takes CST’s exposure in the U.S. to a new level. Among the benefits for the company are three minutes of TV-visible courtside signage and two minutes of hoop signage per game. 

The Spurs are off to a great start this season, and CST marketing manager Matt Clark is pleased that the company is linked with a top-tier team. “We’re thrilled to announce this sponsorship,” Clark said. “Basketball, and the Spurs, are popular throughout the world. Making global consumers more aware of our brand through support of this great team is a win-win for us.”