Multi-dealership owner Parsons donates $100,000 in Ice Bucket Challenge

Mutli-dealership owner Bob Parsons and his wife Renee have donated $100,000 to ALS Arizona after Parsons had 10 buckets of cold water poured on him in the ALS Ice Bucket Challenge.

Parsons’ YAM Worldwide owns Southern Thunder Harley-Davidson in South Haven, Miss.; Harley-Davidson of Scottsdale in Arizona; and 2013 Powersports Business No. 1 dealer Go AZ Motorcycles, also in Scottsdale.

Today, Parsons visited the future site of Harley-Davidson of Scottsdale, where he poured a shot glass of ice water on Renee Parsons before being doused with 10 buckets himself. Parsons agreed to donate $10,000 per bucket.