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Bully Dog merges with performance brand

News release

Sanford, Fla.-based SCT Holdings (SCT), the leading software company focused on improving fuel efficiency and increasing performance in vehicles, [recently] announced the acquisition of Bully Dog, an industry leader offering full-featured automotive calibration solutions to the truck aftermarket. The combined company will offer customers the most effective software solutions to optimize their vehicles’ performance across an unprecedented number of vehicle types.

“Combining the strengths of these two leading companies will expand our vehicle coverage and accelerate our international growth in both the performance and fleet segments,” said Lisa Schule, Managing Director of GEF, a global investment firm that invested in SCT in 2013. “Bully Dog and SCT’s complimentary software will be a crucial part of new technology advances in vehicles as they become more intelligent, fuel efficient and powerful.”

“There are many synergies between both companies and our combined performance and fleet customers will see the direct benefits: more products for more vehicles with more features sold in more places in the months to come,” said Rick Trudo, CEO of SCT. “With Bully Dog’s vast vehicle coverage, we can offer our customers calibration solutions for even more vehicle applications.”

According to Bully Dog’s COO, Daryl Klassen, “SCT’s calibrations and custom tuning software are second to none. Merging with SCT will allow us to take advantage of these strengths and take our products to the next level.”

The companies’ software solutions optimize a vehicle’s engine and transmission systems to improve fuel efficiency and vehicle performance. Currently Ford, GM, Chrysler, Nissan, Toyota, Paccar, Mercedes, Caterpillar, Cummins, Detroit Diesel, Polaris vehicles can capitalize on the technology.

Over the coming months there will be a comprehensive integration for employees, customers and suppliers. New features and products will be rolling out through the course of 2014.

Cascadia Capital, a Seattle-based investment bank, acted as the sole financial advisor to Bully Dog in this transaction.

To read a story about Bully Dog’s entrance into the powersports market, written by PSB’s Tom Kaiser in the fall, click here.

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