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Western Power Sports becomes DEI distributor

Design Engineering (DEI), a well-known high-performance automotive aftermarket company, is expanding its presence in the powersports market and has partnered with Western Power Sports to increase distribution.

DEI has created a new look for its powersports line, as well as expanded its application list. The products will appear in WPS’ 2014 HardDrive catalog this spring.

“We are excited to bring DEI’s products into our product portfolio, offering our customers a premium choice for heat control products,” said Gunnar Heinemeyer, HardDrive V-Twin product director.

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