The official unveil of the all-new RZR Pro R happens Nov. 9, but Polaris has teamed up with Hoonigan for a video of the new rig that oozes epicness. It’ll ...
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Hay Days gets show season started on right foot
While many dealers and industry members will attend their first in-person event in a few weeks at the Powersports Business Accelerate Conference in Atlanta (and we are pumped!), the annual ...
Read More »All-electric UTV partners with tier one automotive supplier
Volcon, the first all-electric, off-road powersports company, has announced a new partnership with a tier one design firm that services Jeep, Dodge, Ford, GM, Nissan and Toyota. Powersports Business will ...
Read More »Colorado start-up announces new electric side-by-side
RINDEV has announced the opening of preorder reservations for its new electric side-by-side that the company says is designed to address issues of global warming and overall experience. According to ...
Read More »U.S. Senator Manchin shows off Hatfield-McCoy Trails to ORV industry
U.S. Senator Joe Manchin (D-WV) hosted executives from Polaris, Kawasaki and Honda to tour the Hatfield-McCoy trails to highlight West Virginia’s quickly expanding ATV industry and the growing adventure tourism ...
Read More »Some Polaris 2022 ORV models available for pre-order through Aug. 13
After Polaris launched its 2022 side-by-side and ATV model lineup last week, dealers are already getting word out to customers about the limited availability of some models. Nearly all of ...
Read More »Latest UTV launches as a LE tribute to veterans
The latest side-by-side to enter the market is being launched as a tribute to veterans and will be available for a limited time. Cary, North Carolina-based John Deere has introduced ...
Read More »Polaris launches all-new 2022 Ranger SP 570 lineup
Polaris has introduced the all-new Ranger SP 570. With a host of rider-inspired capability, comfort and durability features, the new SP 570 further delivers on the “hardest working, smoothest riding” ...
Read More »Side-by-side accessories manufacturer adds national sales manager
In case you haven’t heard, the side-by-side industry is still on an upward trajectory. Just find a depleted dealership showroom floor nearby. Now, one accessories company is ramping up its ...
Read More »Side-by-side market gains another entrant
The side-by-side market continues to gain steam, with news this week that another manufacturer has made their debut machine for the segment. We'll take a deep dive into the segment ...
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