PWC
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Personal Watercraft
Kawasaki offers replacement Jet Ski watercraft engines
Kawasaki says that offering replacement engines for select Jet Ski models helps extend the longevity of an owner's watercraft.
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Latest News
PWC demand shows rising interest and sales growth
Location plays a significant role in PWC sales as consumers seek out inventory that is easily accessible to them, so…
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Latest News
PWC sales trends for the summer selling season
While the boating market generally declined a bit in 2023, coming off the post-COVID demand surge, the PWC has yet…
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Latest News
Kawasaki unveils 2025 Jet Ski Ultra 160LX-S Angler PWC
The PWC offers new features, such as a 7-inch Garmin Echomap Navigation, and has been designed to take riders to…
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Latest News
Kawasaki unveils 2024 PWC models with new colorways
These 2024 models are set to hit the showroom floors at Kawasaki dealers across the nation starting this fall.
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News
Sea-Doo, Manitou push limits with 2024 watercraft reveal
BRP Inc. continues to push the boundaries with the 2024 Sea-Doo and Manitou product lineup featuring key performance and styling…
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Features
PWC Market: A conversation with SBT’s President Cj Lammers
Powersports Business Editor Brendan Baker speaks with CJ Lammers, president of SBT, about the current PWC market and where it…
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Dealers
U.S. PWC May retail registrations declined vs. May 2021: SSI
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the release of preliminary data…
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Dealers
Kawasaki releases 2023 Jet Ski model lineup
Kawasaki today released its 2023 Jet Ski model lineup, with the 2023 Kawasaki Jet Ski SX-R 160 four-stroke stand-up personal…
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BRP
OEM’s side-by-side Q4 North America retail sales rise of 79% expected: analyst
With the manufacturer reporting its fiscal fourth quarter 2022 results on Friday, BMO Capital Markets analyst Gerrick Johnson has provided…
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Dealers
OEM’s pricing increase coming for side-by-sides, PWC
Supply chain issues have continued to worsen with shortages and increasing costs in raw materials, labor force shortages, growing inflation,…
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Dealers
PWC racing circuit gets new sponsor
The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and…
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Dealers
Yamaha to purchase boating technology company, enhancing PWC experience
Kennesaw, Georgia-based Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of…
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Dealers
New PWC units make up 90 percent of all units sold at dealerships: Lightspeed
Is your dealership capitalizing on sales of pre-owned persona watercraft? If so, it’s an outlier, as the latest data from…
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Distributors/Aftermarket
Industry audio company gets acquired
Elkhart, Indiana-based Patrick Industries, Inc. announced that it has completed the acquisition of Rosenburg, Texas-based Wet Sounds, Inc., a leading…
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Can-Am
Improved BRP GO! App includes water navigation (video)
BRP has announced a significant update to the BRP GO! app. Available in the App Store and Google Play Store,…
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Distributors/Aftermarket
Tucker Powersports launches new boating and PWC product line
Tucker Powersports has announced the company’s return to the personal watercraft (PWC) and boating business with a new catalog of…
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Dealers
Dealer: 40% of PWC buyers in 2020 were first-time buyers
That rising pace of personal watercraft sales during 2020 brought with it many first-time entrants into the PWC community. In…
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Dealers
Sea-Doo jacket an ideal addition to the PO
While some of us are waiting for the ice to thaw to get back on the water, there’s no better…
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Dealers
PWC sales growth on the rise in October: NMMA
The National Marine Manufacturers Association (NMMA) reports October was an historic month for new powerboat retail sales. Data shows new…
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