Search Results for: Steve Lemco
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Lemco pens new sales book
‘Motorcycle Sales Made Easy’ debuts Feb. 15 Sales consultant and Powersports Business blogger Steve Lemco has written his second sales…
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Ed Lemco provides dealer benchmarks
EDITOR’S NOTE: Ed Lemco has been in the business of training dealers for more than two decades. His composite database…
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Switching from price to finance
For most customers the price it not the main issue. At this time I remind the class that the salespeople…
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Day Two: Conversations with your customer
A note to pick up where we left off: If the customer asks about the payment while sitting on the…
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Day Two: Price quoting continues
The first thing I do after I welcome the survivors back to day two of class is take a role…
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Let’s talk about price — Part two
If the salesperson gets a sour look and shows fear while it is not his or her money being spent,…
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Let’s talk about price
To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve,…
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Preparing for the price question
There are two things that salespeople can pretty much count on hearing from customers. They will say, “Just looking,” when…
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Session one: Presentation and demonstration
The classroom is not the place to go into the specifics of each model. It would take way too…
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